"When one starling changes direction or speed, each of the other birds in the flock responds to the change, and they do so nearly simultaneously regardless of the size of the flock. In essence, information moves across the flock very quickly and with nearly no degradation".
Our communication strategy was simple. Mix it up, use all channels, and make a lot of friends! Here are a few of the things we did:
- We started off with personal communications to as many individuals and organisations as possible. Any names that hit our radar were added to the list and we fostered new relationships.
- The Q website provides information on areas of interest for each community member. We searched all the members who identified with themes relevant to our project and sent friend requests. It took time but we're still getting answers a year later!
- We made enough of a name for ourselves that we began receiving invitations to attend strategic discussions and workshops where we were able to introduce and promote the project further.
- Not content with attending events held by others, we hosted our own conference and invited representatives from all over the country, including Wales.
- Social media (Twitter) gave us the opportunity to promote our meetings and events and provide updates.
- We posted a blog on the Q-Community website.
- And of course....we decided to create this website as the format for our report. Which means anyone can read about what we've done, access our resources, and connect with us in the future.